Two days rarely look the same for Alex Drewniak, photographer and director at Flatpack Studios.
Whether shooting a festival or coming up with creative direction for clients, the Melbournian lives her life firmly in the fast lane.
“I don’t think there is a typical day in my world,” Alex explains.
“Every single day is different, so it’s really important that I stay grounded so that I can bring my best.”
Alex’s working week is packed with long shoots, big ideas, and time spent on the road, so claiming a few quiet minutes to herself to regroup each day is a must.
As well as prioritising movement to shake out stagnancy and invite new energy in, Alex always has a curation of natural wellness products at the ready. These go-to items allow her to realign and refocus, so she can continue to deliver the boundary-crushing creative she is known for, day in and out.
The first item in her kit is Wellness Wash, a botanical-led body wash used ahead of long days in the studio or shooting off-site. Fusing cold-pressed macadamia oil with a liquorice ginseng blend, the wash nourishes the body and cleanses the skin, leaving the lingering, vibe-setting scent of sweet orange and cedarwood.
When on the move, interstate or overseas, wellness still ranks high on Alex’s list of priorities. Kissing Balm and Urban Hand Salve are her hydrating carry-on essentials, signalling that even when away from regular routine, maintaining moments of self-care is non-negotiable.
Good Night Pillow Mist helps to round out busy days, with a pre-sleep spritz allowing Alex to de-stress and ease herself into evening rest.
Any creative will tell you that spending days executing big ideas for other people can be exhausting work, which is why for Alex, these seemingly small wellness rituals can’t be compromised.
“Using kit products makes me feel like I’m proactively choosing to look after myself,” she says.
“It’s a non-negotiable, it makes me show up better as a creative, and makes me a better business person.”
Inspired? Add Alex Drewniak’s favourite items to your kit.
